With 1.86 billion users (1.15 billion of these users are mobile) Facebook is the granddaddy of all platforms, and with more than Instagram’s 200M or Twitter’s 284M users, it’s not only a platform you need to pay close attention to but also one on which you need to strategize and stand out.
The key to success on Facebook is to make your goal to engage your audience while offering valuable, insightful and interesting content.
Here are 8 ways to get noticed (aside from the obvious benefit of using Facebook Ad’s which I will cover in a future post).
Think about your content. As with all of your platforms, it’s essential to post thoughtful, relevant material rather than to “just get something up there.” Think about using a content calendar and cover various areas of your industry which will showcase your brand’s position and your understanding of your business and trends. If you can schedule your posts under themes (which will make them cohesive), even better.
Your visuals matter. Boring stock photos do not get shared. Use high quality, vibrant images that grab the attention of your readers and always include a call to action. Tell your readers how you’d like them to engage. Do you want their opinions on a newsworthy topic? Likes? Feedback? Keep questions as open-ended as possible for more thought out responses.
Pay attention to your teaser. When it comes to grabbing a reader’s attention, you’d have more time with a goldfish. According to researchers at The National Center for Biotechnology Information, the human attention span is 8 seconds. The goldfish? Nine.
Timing is everything. Studies have shown that Thursday and Friday tend to be the best days for engagement (18% higher, on average), with 1:00PM offering the highest share opportunities. Likes get a boost at 3:00PM . While this information may be useful, it’s also important to pay attention to the trends in your own areas and followers.
Be engaging. You don’t want to come off like a cold advert or too laid back. Stay somewhere in the middle: personable-yet-professional, and do have fun. Ask questions, showcase your personality and POV and never forget where you end and your brand begins.
Share the love. Showcase relevant content from other platforms and be sure to tag them and maybe even send them an email or a tweet to let them know how much you and your readers appreciate their content. Look at businesses and brands who have a large following of consumers you want to attract and think of ways to approach them with cross-promotional opportunities.
Don’t forgo video. While text and links are great, video, is the #1 engagement driver on Facebook.
It’s nice to be liked, but it’s great to be shared. Pay more attention to share numbers than likes as you’ll have a better understanding of the content your readers value enough to pass along to their network. Shares also help you with the acquisition of new followers and traffic to your site. Focus on hot topics, thoughtful pieces, and gorgeous images.
Brenda Della Casa is the founder of BDC Digital Media, LLC.
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