Brenda Della Casa is a highly-skilled digital-native and print writer, author, editor, communicator, digital marketer and strategist with 15 + years experience in multi-platform content creation, content marketing, audience development, engagement and brand building. A dynamic leader skilled at impactful story-telling, mentorship, marketing and leadership, Brenda has written features, content marketing and branding materials for some of the biggest magazines, brands and websites in the world. Her articles and advice has been profiled in Glamour, Inc., The Huffington Post, Men’s Health, Cosmopolitan and many other publications.
An experienced Global Content Director, she has a demonstrated history of amplifying brands, boosting the ROI, increasing engagement and creating successful campaigns. While working as the Global Director of Content and Marketing for Preston Bailey Designs, Brenda grew PB’s organic reach over 250,000 on his social media platforms in 2.5 years. In addition to the luxury space, Brenda has extensive experience leading campaigns and teams in the lifestyle, business, beauty, fashion and tech spaces.
Her strong extensive understanding of editorial, digital, marketing, brand-building and business development combined with her ability to build, lead and manage teams has allowed her to create industry-leading content that seamlessly blends commerce for dozens of businesses and brands. Passionate about mentorship and giving back, she is the founder of two successful 5-month digital/editorial mentorship programmes. Her 18 graduates moved onto roles at Elle, Tumblr, Twitter, Christian Oth, Business Insider and other respected media companies. Brenda is currently working with The Prince’s Trust to develop a digital strategy workshop for young entrepreneurs.
She is a 2016 recipient of the Tech Nation Tier 1 Exceptional Talent Visa for Digital Media and is signed with Waxman Leavell and Speakers Corner.
Specialties: Writer • editor • digital media strategy • digital marketing • compelling content creation and direction • community management • social media expert • creative concepting • author • speaker • brand management and strategy • pop culture • lifestyle • Tech • B2B/B2C • User Experience • WordPress • Webmaster Tools • Google Analytics • content marketing • training • team building • mentoring • CMS, both custom and otherwise • luxury marketing • SEO optimization • photo research •fact-checking • copy editing •research •market work • interviewing • video and radio • creative direction•
See Brenda’s CV here.
“I love Brenda’s sassy style and enthusiasm! She did a fantastic job of getting us to come out of our shells and spread our wings. Through Brenda, I learned how to identify my brand and I can’t even express how much this has given me. My team loved our new brand statement! I would never have been able to define my brand without going through the exercises that we did in class. Thank you, Brenda!” Tammi L Barber, TLB Events, LLC
“Without a doubt, one of the most inspiring and empowering women I have ever listened to,” Michelle Wilkenson.
“Brenda took our group to an entirely new level. She’s just someone who makes them realize their own potential and shows it’s possible by example. Her enthusiasm for life and for succeeding at life is infectious,” Bobby Kennedy, Founder of Gotham Bandit and Spree.
Next Engagement: W/C November 27, 2017: Bloomberg
Preston Bailey Designs