” I love Brenda’s sassy style and enthusiasm! She did a fantastic job of getting us to come out of our shells and spread our wings. Through Brenda, I learned how to identify my brand and I can’t even express how much this has given me. My team loved our new brand statement! I would never have been able to define my brand without going through the exercises that we did in class. Thank you, Brenda!” Tammi L Barber, TLB Events, LLC
- Brenda has spoken on the topic of digital strategy, branding and editorial to over two hundred business owners from over a dozen countries.
- Brenda Della Casa is the former editor-in-chief and digital/branding strategist for Preston Bailey Designs.
- Brenda is the founder of two mentorship programmes for young women in digital media.
Brenda Della Casa is a writer, digital media expert, brand/content manager and author with over 15 years of experience in digital media and editorial. She is the founder of BDC Digital Media through which she consults and writes for a number of luxury brands.
Additionally, she is the founder of Badass + Living, the former editor-in-chief and digital media strategist for Preston Bailey Designs and the internationally-published author of Cinderella Was a Liar (McGraw-Hill). She is a frequent writer for The Huffington Post and YourTango. An expert on compelling content creation, User Experience, branding, new media, user acquisition and digital strategy, she regularly speaks and teaches digital media through articles, BDC Digital Media, LLC and the PB Protege Programme.
Additionally, she is the founder of two mentorship programmes. Prior to working for Preston Bailey, Brenda was the co-founder and editor-in-chief of I Am Staggered USA, the US side of the #1 men’s wedding website in the UK (1M uniques). She has a proven track record of producing engaging content that leads to organic growth and boosts the ROI as well as the ability to move various social media platforms in a synergistic way that is respectful to each brand. She grew PB’s numbers over 250,000 in 2.5 years. Brenda has written for some of the most well-known publications in the world, including Cosmopolitan, Glamour, Redbook, Woman’s Day, Men’s Health, The Mirror, and others. Brenda is a graduate of The American University school of journalism in Washington, D.C. She Interned for President Clinton.
Specialties: • Writer • editor • digital media strategy • digital marketing • compelling content creation and direction • community management • luxury marketing • social media expert • creative concepting • author • digital media speaker • brand management and strategy • pop culture • lifestyle • tech • B2B/B2C • User Experience • WordPress • Webmaster Tools • Google Analytics • Content Marketing •