We live in a connected and competitive online world and your place in the digital universe has a direct link to your company’s public influence and marketability. Pursuing digital marketing blindly (or worse, not pursuing it at all) will not only harm your brand, it will hurt your bottom line. To stand out in this saturated market, businesses need to offer their consumers savvy, strategic and interesting content presented effectively and on a consistent basis. It’s no longer just about posting, but posting properly, with a focus on short and long-term goals, strategy and effective engagement. This starts with having a very strong understanding who you are, who your audience is, what you want, what they need, what your purpose is how that purpose will meet their needs. With 17 years of editorial experience and 10 years leading the digital and marketing strategy for dozens of companies, clients of BDC Digital Media gain access to a unique set of skills that work synergistically to achieve success in areas of content, branding, growth, social media, PR and marketing.
Bottom Line: To make an impact in your industry and increase your ROI, you need consistent, quality content in the right voice. This is where BDC Digital Media can help. Whether establishing your brand or rebranding your business, your digital transformation starts here. Please take a look at what you can expect to gain from our consulting and learn from our hands-on bespoke training sessions.
A strong digital strategy is the foundation on which a strong brand reputation is built, and creating one starts with understanding the psychology of your users. Using data, analytics, consumer research, User Experience research, and quality editorial, we help build websites, marketing materials and platforms that each serve an individual purpose while working together to offer an unparalleled user experience.
Blogging + Ghost Blogging Services
We create fresh, unique, engaging, informative and inspiring content that is in your voice and empowered with the headlines, visuals and links that places you ahead of the game. More than a post, we come up with bright concepts and create editorial calendars and content that meets the headline, word count and optimisation criteria that will amplify your brand message, encourage partnerships, increase engagement and get more people to your website and excited about the products and services you aim to sell.
Content Marketing + Branded Content Production
Combine engaging and thought-provoking content with a strong strategy and the right tools to amplify brand messaging, boost the ROI and excel in the digital ecosystem. Acquisition, retention, growth via E-commerce, LG/LN content creation, events, visual marketing and more. B2B/B2C.
Social Media + Platform Design + Community Management
You have worked hard to build a business you can be proud of. Now it’s time to visually brand it in an engaging way that is true to your values, voice and vision.
Social media is more than a post, a link and a few hashtags, it’s the most powerful tool you have to boost your brand and build your business. We pride on creating carefully-curated social media marketing campaigns that engage audiences and boost the ROI.Grow an organic and loyal audience with masterful content that is engaging, visually stimulating and tailored specifically to your brand. Brenda has spent 15 years creating customized content for brands whilst formulating bespoke marketing strategies for companies looking to connect with their audience and promote their products and services in a way that is interesting, effective and on-brand.
We offer something special to clients looking for more than basic branded content. Each platform is curated with a combination of visually stimulating images and informative, inspiring and innovative content. Posts are uploaded at the right times for each time zone and industry ensuring unparalleled access to your followers and potential clients and offering them a reason to engage.
Examples of my branded visual layouts for Instagram:
From creative concepting and logo/tagline development to naming your brand and understanding brand guidelines, we help businesses create a visual and verbal identity that sets them apart from their competitors and carves an individual space in their specific market. Through bespoke training sessions and classes, teams work together to identify a brand’s positioning and build an architecture that sets them up for success. Whether starting from scratch or rebranding, we are here to support your efforts.
Analysis + Optimization
Brand visibility is made easy through tailored strategies that are combined with the latest search optimization tools. We do a full-scale analysis of your site. Using UX expertise to studying your unique audience behaviour, we analyze your site and align it with your short and long-term goals.
Packages are available for 3, 6, 9 and 12 month periods. Team training is available.
- Ghostwriting services
- PR-based interview training
- Digital editorial training
- PR Strategy and How To Pitch